Continental Seating introduces 21 new home entertainment furniture products
Choices, choices, choices… innovation continues at a rapid pace at Continental Seating. Driven by a goal to support Dealers and their customers with choices, Continental Seating is introducing 21 new home entertainment seating styles.
(PRWEB) December 2 2003--Choices, choices, choices. Innovation continues at a
rapid pace at Continental Seating. Driven by a goal to support Dealers and their
customers with choices, Continental Seating is introducing 21 new home
entertainment seating styles.
"Innovation, superior order fulfillment,
and sublime customer service have always been, and will always be the
declaration of our identity. This latest round of product introduction
demonstrates our manufacturing range and capabilities. There are not many
sole-source manufactures in the market today that have mastered the construction
of high-end custom stationary and motion seating for entertainment rooms,"
stated Keith M. Jensen.
During the recent CEDIA show in Indianapolis, the
company strategy regarding choices crystallized. In almost every customer focus
session conducted by the company President, Dealers shared stories about lost
sale opportunities. Looking further into the causes of lost sales, 98% of the
time it was related to a lack of choice.
"We recognize that not everyone
wants to install classic home theatre seating (i.e. rows of reclining seats with
cup holders). Our response has been swift and complete. Capitalizing on our
power of innovation, we shifted the R&D team into high gear. Within four
weeks after returning from the CEDIA show we had completed designs and built our
first prototypes. While others introduce one or two new seats, we introduce 21,"
noted Adam Cox.
Continental Seating has organized the full-line of
seating choices into two segments;
Grand Tier, Luxury Home Theater
Seating. Within the Grand Tier collection are the original 16 styles of hardwood
modular home theater seating which put Continental Seating on the map.
Continental Seating continues to offer these custom, build to order seats in 6
leather grades including 160 different colors, and COM (customer own
material).
Center Stage, A new collection of home entertainment,
multi-use seating designed for furnishing living centers, game rooms, and home
theaters. The collection includes stationary chairs, ottomans, cinema sofas, and
home theater sectionals which compliment the Grand Tier home theater seating
designs. The collection was assembled in this manner to allow consumers to mix
and match seating types, and maintain a consistent look or theme within the
room. The same set of designer leathers and COM program available in the Grand
Tier, are available to cover seats in this collection.
With a four week
turnaround on seating orders, Continental Seating can deliver seating to its
customers in time for New Year celebrations.
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Source : http://www.prweb.com/releases/2003/12/prweb92204.htm