girlSport Launches Catalog To Serve 7-12 Year Old Market
Company Designs & Manufactures Apparel And Accessories Across 10 Sports For Tween Market
Woodside, CA (PRWEB) May 4, 2004 -- girlSport, LLC, a manufacturer of girls'
sportswear, introduced its premiere catalog today. Featuring proprietary designs
in vibrant colors, girlSport seeks to establish a lifestyle brand that supports
7-12 year old girls who participate in sports (www.girlsport.net).
"There are absolutely no brands that serve this market," said David
Dubbs, Founder and CEO of girlSport. "Everything has been built by boys, for
boys, without any consideration for the design sensibility of young,
fashion-forward girls. For soccer or basketball, for example, they pretty much
make the girls wear what the boys wear."
The girlSport catalog features
apparel for Tennis, Dance, Gymnastics, Swimming, Ice Skating, Soccer, Baseball,
Basketball, Beach and Casual Wear. The company also sells a range of
accessories.
Available in popular sizes, the company sells predominantly
via its catalog. "The sport shops don't give any space to girls, so going direct
to consumers seemed to be the most effective way of reaching the market," Dubbs
said. "We're also showing real girls who actually play their sports in order to
achieve a higher level of authenticity."
Founded in 2003, girlSport
designs, manufactures, and distributes its own line of merchandise for the 20
million girls who actively participate in individual and team sports. The
company's products are Made In The USA by full-wage employees
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Source : http://www.prweb.com/releases/2004/5/prweb123447.htm