New Sports Fundraising for a New Era in Health
In an era of increasing obesity, sports teams need to look to other options for raising money than candy bars and pizza. Cookbooks are a surprising and successful solution, and can be coupled with various marketing options.
Collierville, TN (PRWEB) September 15, 2004 -- When high school sports teams
need money, they’ve often turned to selling candy as their solution. Other
options have included the sale of frozen pizzas or cookie dough. But in a nation
faced with the recently recognized threat of widespread obesity, these choices
have begun turning sour.
School boards across America today face the
reality that our children are overweight, and that this can lead to serious
health risks for them over time. As a result, cafeteria menus have started
changing and candy machines are getting pulled from school hallways. And while
sports teams still have the choice of selling candy, this may not seem like a
very appropriate choice for teams that are supposed to be promoting, among other
things, good health.
Enter an age-old and highly successful way of
raising funds that, however, hasn’t been widely used by sports teams in the
past: the sale of cookbooks. At first glance, cookbooks and sports teams may
seem like strange bedfellows, and boys’ teams may feel it especially unusual to
sell them. But in fact, cookbooks offer a lot more variety than candy bars, and
a team can put together recipes with any kind of theme, including protein
recipes for helping pack on muscle.
"There are so many ways to approach
cookbooks," says David Bradley of Fundcraft Publishing, which has helped groups
raise money with cookbooks for more than 50 years. "High school teams can afford
to do some unusual things, like naming recipes after their players. And since
there’s such a high profit margin for every sale, they can even choose to
include tickets to games as an incentive for people to buy the books, or offer
discounted season tickets with every book sale."
In fact, Fundcraft is so
confident in the sale of cookbooks, they actually guarantee that a group will
make a profit when selling their cookbooks.
If it seems that putting
together a cookbook would be a challenge, Bradley offers solutions. "We have
ready-made books," he says, "for those groups that don’t want to put together a
custom book. But on the other hand, we have online tools that allow everyone on
the team to do their part -- just the way a team should. If each teammate
entered just three recipes from the comfort of their own homes, a book of 100
unique recipes could come together in no time at all."
Candy, pizza, and
cookie dough may not have seen the end of their fundraising days, but with our
nation’s new awareness of weight and health, their days may rightly be coming to
an end. Cookbooks seem a promising alternative with the chance to promote health
rather than abuse it. You can learn more about fundraising with cookbooks at www.fundcraft.com
.
Contact:
David Bradley
Fundcraft Publishing, Inc.
(901)
853-7070
http://www.fundcraft.com
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Source : http://www.prweb.com/releases/2004/9/prweb157510.htm