International Sales Explode for New American Sinus & Headache Breakthrough
A unique American product known as "The Sinus Buster" is quickly gaining a global reputation as the ultimate chronic sinus, allergy, and headache reliever. This "one of a kind" nasal spray is made with (capsaicin), an all natural hot pepper extract that's known to stop major headaches in seconds. Due to huge worldwide demand, the Sinus Buster is now available throughout Europe.
Altamont, NY (PR Web) May 17, 2004 -- A small American company may have
stumbled onto a true medical breakthrough for relieving chronic sinus and
headache problems. The company is SiCap Industries of New York, and their
miracle product is known as "The Sinus Buster".
The Sinus Buster is the
world's first nasal spray made with all natural hot pepper extract. The formula
is a carefully guarded secret that combines two unique varieties of a pepper
extract known as "Oleoresin Capsicum". The Capsicum is then mixed with other
natural ingredients in a temperature controlled process to create the Sinus
Buster formula.
"It took us a few years to figure out that using two
different capsicum extracts was part of the key to making this formula into the
ultimate headache stopper. Another interesting thing we learned was that by
controlling the temperature variables at which the caspicum was mixed, we could
also improve on the long and short term effects of the capsicanoids found in the
resin. We then combine this mixture with certain other all natural ingredients
to create the nasal spray. Although the formula is simple enough, the mixing
process is actually complicated," says Wayne Perry, President of SiCap
Industries.
Capsicum is widely used in the commercial food industry to
pepper up giant quantities of spicey foods with only the smallest amount of
active ingredient. Basically, Capsicum in its' natural resin form can provide
food manufacturers the pepper taste without the pepper cost. In fact, Capsicum
is so powerfully concentrated, it takes less than (.25 liters) to spice up
(40,000 liters) of commercially produced spaghetti sauce. Capsicum is also
widely used in popular arthritis pain creams, self defense pepper sprays, and
natural insect repellents, but SiCap Industries is the first to use it in a
commercially marketed nasal spray.
When the Sinus Buster was first
introduced in the United States only six months ago, it became an instant hit
with chronic sinus and allergy sufferers. Within weeks after hitting the market,
the American media was already producing stories featuring people who praised
the Sinus Buster for changing their lives.
Steve Fellows, a faithful
Sinus Buster user from the start, says the SiCap product is the first thing that
ever worked for his chronic sinus symptoms. In fact Fellows was so impressed
with the product, he offered to do a testimonial for a Sinus Buster radio
commercial.
"I've tried everything out there. Over the counter stuff and
prescription, but the sinus buster is the first thing that I can say really
worked. It's definitely the most powerful nasal spray in the world, and believe
there's probably a billion people out there who need it," Fellows
adds.
Believe it or not, Steve Fellows isn't far off the mark. More than
60 million Americans have chronic sinus symptoms, and another 35 million
experience chronic headaches. Worldwide, the numbers top one billion
respectively, and many of them live within the European continent.
"When
we started to market sinus buster, we knew it would sell like crazy here in
America, but we definitely weren't ready for the international sales. Within a
month after we launched on the web, 15% of our orders were coming from other
countries -- especially in Europe. We never advertised internationally, but
somehow they were finding us. Recently there's been a ton of media from overseas
calling to cover the sinus buster. In the United Kingdom, we've had inquiries
from some very major magazines and television outlets It's just amazing how the
sinus buster has spread worldwide," says Bob Haines, VP of Manufacturing for
SiCap Industries.
The buzz about Sinus Buster has become so big
throughout Europe, SiCap Industries has inked a deal with an exclusive
distributor based in The Netherlands. Development Investment is a direct
marketing company with interests throughout the Europe. Their plan is to market
the Sinus Buster directly to the European nations through a network of
websites.
Officials at Development Investment say the European market is
ripe for a product like the Sinus Buster. With sinus and headache sufferers
numbering in the millions, and a new trend toward all natural health products,
both SiCap Industries and Development Investment plan to take the market by
storm.
"The Euro is strong against the dollar, and the market is huge
over there. Europeans also seem to really appreciate the advantages of all
natural herbal based products. There's big interest over there concerning
natural health products. We get emails from doctors in Europe all the time
interested in trying the sinus buster, but it's a tough place to market to as an
American company because of language differences and the difference in currency.
So it really makes sense for us to hook up with a distributor for Europe," says
Wayne Perry, inventor of the original Sinus Buster formula.
Paul
Castelein of Development Investment is excited about the prospect of marketing
the Sinus Buster nasal spray in Europe. There company has already set up three
major websites to serve Europe as a whole.
"In the Netherlands we have
(sinusbuster.nl), and for Europe as a whole we have (sinusbuster.net). However
for the UK, we also have(sinusbuster.co.uk) to address the use of the pound
sterling instead of euros. And we have plenty of media interest already. In
fact, although we are already taking orders on our websites, the big launch will
be in June when the media stories start to break throughout Europe. It's a
wonderful product and we already have happy customers right here at home," says
Castelein.
Officals at SiCap Industries say interest from the European
media is growing fast. They've even heard from some very large magazines such as
"Reader's Digest UK" and others. By the end of July 2004, SiCap Industries is
expecting to sell thousands of Sinus Busters across Europe every week.
Considering the huge success they've had in the United States, the Sinus Buster
should become the most famous sinus, allergy, and headache reliever in
Europe.
For more information about purchasing the Sinus Buster hot pepper
capsaicin nasal spray within Europe, visit the following websites.
For
Europe as a whole: (www.sinusbuster.net)
For the United Kingdom: (www.sinusbuster.co.uk)
For orders and information
within the United States: (www.sinusbuster.com)
For media inquiries within Europe
contact Development Investment through email at: (e-mail protected from spam
bots)
For media inquiries within the United States contact Wayne Perry
at SiCap Industries through email at: (e-mail protected from spam bots)
#
# #
Source : http://www.prweb.com/releases/2004/5/prweb126682.htm