Real Digital Media CEO to Participate on Globalshop Panel Discussion
Discussion to Focus on Retail Channel as an Advertising and Marketing Medium
Sarasota, FL (PRWEB) March 14, 2005 -- Real Digital Media (RDM), a leading
provider of next generation digital signage products for establishing point of
purchase marketing, promotions and corporate communication networks, today
announced that Ken Goldberg, CEO of Real Digital Media, will participate in a
panel discussion at GlobalShop 2005, sponsored by The Planning and Visual
Education Partnership (PAVE). The panel discussion, entitled “The Retail Channel
as an Advertising and Marketing Medium: Turning Shoppers into Buyers and Buyers
into Loyal Customers,” is scheduled for Monday, March 21st, from 12:30 a.m. –
2:00 p.m. PDT at the Sands Expo and Convention Center in Las Vegas, Nevada.
Approximately 300 attendees are expected.
The panel discussion will be
moderated by Gwen Morrison, President, The Store, WPP’s Global Retail Practice.
Panelists include John Paul Orr, Executive Vice President, Sales and Marketing,
National Instore; Mark Mitchell, Executive Vice President, Advertising Sales,
Premier Retail Networks; and Ken Goldberg, Chief Executive Officer, Real Digital
Media.
“As traditional media grows increasingly more fragmented it
becomes more critical to optimize the retail space,” said Gwen Morrison,
President, The Store, WPP’s Global Retail Practice. “The panelists assembled
bring together a variety of insights on how the retail landscape will be
changing over the next few years to transform the customer experience. I’m
looking forward to a lively discussion, and exploring with the panel how both
retailers and advertisers will work together in the store of the
future.”
Panelist Ken Goldberg will be focusing on the role of technology
in today’s retail environment.
“With the increasing market acceptance of
digital signage technology, the interaction between advertisers and consumers
has literally moved from the bedroom to the store floor,” said Ken Goldberg, CEO
of Real Digital Media. “We are on the edge of significant change in the way
advertisers, in partnership with retailers, reach the consumer, and I look
forward to discussing the future role of technology with my peers as it relates
to marketing in the retail environment.”
GlobalShop is the world’s
largest annual store design and in-store marketing show. This 3-day event offers
expert advice for achieving retail and brand marketing success, including the
technologies and solutions to help generate in-store traffic and sales. The
exposition and conference is sponsored by the National Association of Store
Fixture Manufacturers (NASFM), and includes five pavilions -- The Store
Fixturing Show, The Visual Merchandising Show, Store Design & Operations,
Digital Store and POP Marketplace. For more information, visit http://www.globalshop.org.
About Real Digital
Media
Real Digital Media (RDM) provides next generation digital signage
products for establishing point of purchase marketing, advertising and corporate
communication networks. Founded in 2002, our family of NEOCAST digital media
products manage, deliver and play content in a wide range of digital video and
audio formats. With RDM, programming can be customized across entire digital
signage networks, down to individual screens, providing ultimate flexibility in
reaching customers with targeted messaging at the right place, at the right
time. For more information, please visit www.realdigitalmedia.com.
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Source : http://www.prweb.com/releases/2005/3/prweb217251.htm