As Was Publishes "The EverySeller's(TM) Guide to eBay: What Every Seller Should Know about eBay Strategy"
As Was, eBay's first Certified Service Provider, announces their new e-book to help new and veteran sellers develop and evolve their eBay selling strategies. Purchase of this e-book comes with a free half hour of phone consulting time with the authors so readers can have questions answered and discuss how the content relates to their specific businesses.
(PRWEB) June 7, 2005 -- As Was announces a first in eBay-related publishing.
Purchasers of their new e-book, "The EverySeller's Guide to eBay: What Every
Seller Should Know About eBay Strategy," will receive a free half hour of
consulting time over the phone with either of the authors. The book covers the
basics of eBay listing formats, upgrades, and fees, and uses that information as
a foundation for a seller's strategy. The book also addresses how brand,
identity, and marketing are part of every aspect of conducting successful
business on eBay.
"We noticed that we had given some clients sales plans,
which are in-depth assessments of the market for a client's items on eBay and
strategic suggestions for their sales, but not everybody was taking our advice.
We found out that aspects of eBay that we thought were basic were not known by
many of our clients, including those who had been selling on eBay for months or
years," remarked Debbie Levitt, President of As Was. "We started theorizing that
many sellers were confident in their knowledge of eBay because they had been
making sales even if the reality were that they knew very little and had not
formalized a strategy. The idea of the book grew out of the need to supply a
strong foundation of knowledge so that readers can develop their own strategies
and understand how to evolve with the marketplace."
Once Debbie and As
Was Vice President, David Shain, began writing the book, it became obvious that
this book was not just for their clients. It was for every seller including eBay
veterans and those looking to start selling on eBay. They asked their mailing
list subscribers for input and feedback, and received confirmation on their
theories on sellers' confidence in their knowledge. Overwhelmingly, survey
respondents chose, "I know more than the average seller," but also chose "I am
concerned that I don't know enough strategies," and "I wish there were easier
ways for me to learn more about exactly what I need for my eBay business."
Respondents wanted a non-technical book that would tell them how to make their
listings stand out, how to attract more bidders, how to know if their business
can be viable on eBay, and how to grow.
Debbie adds, "We often get phone
calls from people who have read numerous eBay books and still don't know what to
do. Some were confused by conflicting advice, and some were unsure of how to
apply what they read to their own businesses. Some were believing everything
they heard on an infomercial or at a seminar with a less-than-qualified
presenter. We recognized the need to connect one-on-one with our readers to
answer questions that arise from reading our book, where our book converges or
diverges from other information they have gathered, and to nudge them in the
right direction."
"The EverySeller's Guide to eBay: What Every Seller
Should Know About eBay Strategy" is the first publication in As Was' new
EverySeller's Guide series. To download the e-book, visit http://www.aswas.com/everyseller.shtml?r=pr0605. For more
information, visit the As Was website, or find As Was in booth #726 at the eBay
Live Community Conference, June 23-25 in San Jose, California.
About As
Was
As Was is a full-service consulting firm specializing in eBay and online
sales, business creation and operations management, traditional and niche
marketing, and website development. As Was is uniquely poised to improve eBay
and online businesses through design, creation and presentation of the seller’s
identity, sales and marketing strategies, research, training, and other
services. As Was has been making the world’s marketplace your marketplace since
it was founded in April 1995, and has been an eBay Certified Service Provider
since August 2004. For more information, please visit www.aswas.com or call
520.204.1935.
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Source : http://www.prweb.com/releases/2005/6/prweb248368.htm