What Do you Get when you Hire an Event Planner with an MBA, and over 15 Years of Corporate Experience? You Get The Perfect Date
Event Planner Cheryl Lawson, CEO and founder of The Perfect Date, Inc brings her corporate experience to the world of event planning.
(PRWEB) June 14, 2005 -- After 10 years with General Motors, and six years
with Fleetwood Enterprises, the worlds largest RV manufacturer, Cheryl Lawson
decided to take her background in sales, customer service and marketing to the
ever growing profession of event planning.
“As with most planners,
becoming a professional event planner was more of a calling than a strategically
planned career track, says Lawson. “I was first exposed to event planning while
at General Motors. I was a member of the annual Daytona 500® event team for
Pontiac. We did everything from cleaning the driver intro cars to arranging
accommodations for the arriving executives. That experience taught me about
logistics, VIP and celebrity interaction, brand awareness through event
marketing, and most important, crisis management”.
Fleetwood Enterprises
soon recruited Cheryl, where she spent two years as one of the company’s top
product trainers. Lawson was often asked to coordinate NASCAR® events, and
corporate meetings for the top sales people in the northwest. Cheryl was quickly
promoted to Marketing Manager for Fleetwood’s RV group. In that capacity Lawson
set up a national training tour, that is today unsurpassed in the RV industry.
They say you can’t escape your destiny, and Cheryl knew she was most
happy when she was planning and organizing strategic marketing events. The
Perfect Date, Inc was established in 2000, and has grown its client base each
year. Ultrafabrics, Weichert Relocation, Safety Source Productions, and the pro
sports dance organization, ProDance, are among The Perfect Date’s satisfied
customers.
“After so many years working with fortune 500 companies,”
says Lawson. “ I have recognized one constant, People like doing business with
people whom they share social experiences”.
Last November was a prime
example of this. The Perfect Date coordinated an event for Ultrafabrics LLC, a
major manufacturer of synthetic leathers. The event was held just before a major
industry convention. “The party was really the talk of the convention floor,”
says Danielle Boecker –Primak, director of sales and marketing at Ultrafabrics.
“It provided the best start to the event, being able to interact with our
customers in a relaxed and fun environment. We brought our team from New York,
since many of our customers had not met them personally. There was a real spirit
of bonhomie and camaraderie on the convention floor over the next few days.
Those who missed the party even heard about it from someone who attended. We
couldn’t have pulled it off without The Perfect Date.”
“The Perfect Date
prides itself on being a different kind of Event Company”, says Lawson. “We know
what it takes to pull off a flawless event, and most importantly; we understand
the real business rational for an event. It’s not just throwing a party. It’s
molding brand impressions, motivating employees, capturing consumer share of
mind and a host of other strategic impressions.
The Perfect Date has
instituted a new internship program to assist college students from the
Riverside, CA area who are considering event planning as a career. “Many
colleges are beginning to offer event planning curriculums, but it is slow to
spread nation wide says, Lawson, “I am committed to do my part to move the event
planning to the forefront of strategic marketing plans for businesses large and
small”.
About The Perfect Date, Inc.
The Perfect Date, an
event-planning and marketing firm, provides planning services for events like
corporate meetings, race events and party planning. Since 1992, The Perfect
Date’s CEO & President, Cheryl Lawson, has planned some of the most exciting
meetings, events and parties in the country. After working for 16 years with
Fortune 500 companies like General Motors and Fleetwood RV, Lawson founded The
Perfect Date in 2000. For more information, please visit http://www.theperfect-date.com.
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Source : http://www.prweb.com/releases/2005/6/prweb250482.htm