Predatorial Advertising Acquires FishingEvent.Com Domain Name
Predatorial Advertising Associates L.L.C., a provider of niche internet-based business services for the fishing, hunting, sports and outdoor industries, today announced that it has acquired the domain name FishingEvent.Com
Colorado Springs, (PRWEB) May 2, 2005 -- Although the transaction did not
include any website content, Predatorial Advertising plans on adding the domain
name to its current vertical niche network of over 125 websites and Internet
domain names that average over 1 million unique visitors per month. This traffic
is generated from a very targeted portfolio of Web properties, or Internet
domain names, which are commercially-relevant search terms in many of the
Internet's most popular fishing, hunting, sports and outdoors categories.
Key vertical categories include: fishing tackle, hunting equipment,
fishing and hunting information, fishing and hunting related travel, fishing
guide services, hunting outfitters, lodges, resorts, and outdoor recreation.
Many of the domain names are complimented with highly user friendly, relevant
content which builds return traffic and increases search engine listing
potential, creating equity in the domain name to potential clients of
Predatorial Advertising. The online user traffic is primarily monetized with
sponsorship, banner advertising, pay-per-click listings, and affiliate programs
that are relevant to the Web property. Predatorial Advertising believes that the
FishingEvent.Com will build on its existing portfolio of Internet domain names,
and websites and that it will offer their clients an excellent opportunity to
promote their related products and or services on another very targeted domain
name or website.
According to the latest National Survey of Fishing,
Hunting, and Wildlife-Associated Recreation by the U.S. Fish and Wildlife
Service. Over 82 million U.S. residents 16 years old and older fished, hunted,
or wildlife watched in 2001. During that year, 34.1 million people fished, 13.0
million hunted, and 66.1 million participated in at least one type of
wildlife-watching activity including observing, feeding, or photographing
wildlife.
"With today's acquisition, we are continuing our commitment to
connect outdoor related retailers, manufacturers, distributors and service
providers with targeted customers and specialized services." said Michael
Hodgdon, Predatorial Advertising Chairman and Chief Operations Officer. "As we
continue to expand our network of outdoor related sites we increase the reach of
our client advertisers and create equity in web properties that offer
advertising, leasing or purchasing options for our clients."
A report by
the American Sport fishing Association details how forty five million American’s
spent more than $42 billion on fishing tackle, trips and related services in
2001 with each angler spending an average of $1,046 on fishing. In addition,
more than one million jobs are related to sport fishing, accounting for more
than $30 billion in wages.
"By targeting highly relevant and broad search
term domain names and web sites for acquisition we hope to strengthen our
position as the outdoor companies best choice for reaching consumers on the
Internet" said Hodgdon. "This domain name meets many of our key acquisition
criteria, and has specific catalysts for growth."
Financial details
regarding the acquisition price were not available at the time of this
release.
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Source : http://www.prweb.com/releases/2005/5/prweb234752.htm
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