Phil Simms Introduced as New Spokesperson for Aetrex Worldwide
Former Super Bowl MVP represents leading footcare company.
Teaneck, NJ (PRWEB) June 6, 2005 -- Former NFL quarterback Phil Simms has
joined New Jersey based Aetrex Worldwide, Inc., a leading manufacturer of
footwear and footcare products, as their corporate spokesperson. Simms was the
MVP of Super Bowl XXI and is currently the #1 football analyst for CBS.
"Our company's mission is to provide exceptional products and services
to the millions of baby boomers who want to stay active and continue to live
life to the fullest,” says Larry Schwartz, CEO of Aetrex. “For 15 years Phil
Simms was a great NFL player for the New York Giants. After retiring he went
into broadcasting and quickly became the NFL’s top expert analyst. We believe
that he is an outstanding role model for anyone eager to continue pursuing their
favorite activities as they enter new phases of life.”
Simms still enjoys
a very full life 12 years after his professional playing days ended. He
maintains his national broadcasting career while raising three children, running
20 miles a week and walking 18 holes of golf whenever possible. Like many
members of his generation, Simms has no intention of slowing down.
“I
believe that age is a state of mind and that you can live a very active life
well into your 50s, 60s, 70s and beyond,” Simms says. “Aetrex shares this
philosophy and has developed exceptional products to help people of any age
prevent injuries and enjoy life in comfort. Aetrex has helped me continue to
stay very active and I’m proud to be serving as their spokesperson.”
On
May 1, 2005, after more than a half century as a leading developer and supplier
of footwear and footcare products, Apex Foot Health Industries completed a major
rebranding effort that included changing the company’s name to Aetrex Worldwide,
Inc. The company also introduced several new styles of footwear including new
running shoes, cross trainers, hikers and athletic walkers. In addition, Aetrex
recently launched an updated software package, Version 5.0, for it’s popular
iStep technology line.
As spokesperson, Phil Simms will be featured in
many of Aetrex’s marketing campaigns, highlighting the new shoes and
technologies that the company is bringing to market. Schwartz continues, “For
over 25 years Phil Simms has represented excellence and endurance. These are
qualities that Aetrex builds into every product throughout our line. We’re
excited to have Phil Simms on the Aetrex team and are confident that he will
help us communicate the unique benefits of our products to consumers throughout
the world.”
Aetrex is headquartered in Teaneck, NJ, and currently
employs 153 people, including 25 board certified pedorthists. The 59-year-old
company is comprised of three divisions – Aetrex Performance Products, Aetrex
Technology & Education, and Apex Therapeutic Footcare. For more information,
please contact Donille Perrone, Director of Marketing, at 800-526-2739 ext. 325,
or visit www.aetrex.com
.
Phil Simms, the MVP of Super Bowl XXI and a 15-year NFL veteran, is the
lead analyst for the NFL on CBS. He played his entire career with the New York
Giants, leading them to two Super Bowl titles and capturing 19 team records.
Simms graduated from Morehead State University in 1979. He and his wife Diana
live in New Jersey and have three children. Simms’ contract with Aetrex was
negotiated by Steve Rosner and Bob Philp from Simms’ long time agency, 16W
Marketing, LLC.
For more information about Phil Simms, contact Bob Philp
at 201-635-8002.
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Source : http://www.prweb.com/releases/2005/6/prweb248338.htm