Brand New BIMA Awards Celebrate 21 Years of Creativity in Interactive Media
The British Interactive Media Association (BIMA) today calls for entries for its 21st interactive design awards with winning creative concept from Butterfly Effect. Taking the industry back 21 years, the creative theme for the 21st BIMA awards will celebrate the “iconic design” of 1984 – the year the BIMA awards launched.
(PRWEB) June 17, 2005 -- This year’s BIMA awards (known as the BIMAs) have
been dramatically changed to better emphasis creative
excellence and reflect the current interactive landscape. Changes include a
more stringent and open judging criteria, a new criteria for selecting judges, revamped categories and a focus
on identifying high standards of creativity, craft skills and above all,
interactivity.
According to Mark Iremonger, vice chair at BIMA, “The UK
is a leading light for creativity in interactive media and the BIMAs stand-out
as a key creative showcase for the best in British online. The changes to the
BIMAs strengthen its credibility”
All award
categories have been refocused, brand new categories include a people’s
choice award based on SMS voting, and a wild card category for difficult to
classify projects that shine a light for creativity, making a total of 18
categories.
Alastair Scott, Chair of the BIMAs, stresses that the judges,
all senior practitioners in the interactive industry, will be looking for
exceptional creativity and innovation.
“Judges will assess entries
on how well companies have enhanced an experience and successfully achieved
objectives,” says Scott. “The judging panel has very strict guidelines this year
and no award will be given in categories where the panel does not deem entrants
to be of a high enough standard.”
BIMA asked members to submit creative
ideas for this year’s creative platform that would reflect the UK awards’ 21st
anniversary. Butterfly Effect was selected as the winners following its idea to
celebrate the iconic designs of 1984 – 21 year’s ago.
Acknowledging
BIMAs’ 21st anniversary subtly and emphasizing the UK heritage of creativity and
innovation, the awards’ promotional campaigns and printed material will include
design icons from 1984. Agreed campaigns are a pastiche of the era and are
intended to be slightly tongue in cheek. They include logos and designs from
Apple, Frankie goes to Hollywood, Band Aid and Ghostbusters.
The final
deadline for entry into the Awards is the 21st of July. The BIMAs winners will
celebrate at the awards ceremony on the 24th November. More information and
entry forms can be found at http://www.bima.co.uk/awards2005.
About BIMA:
BIMA,
the British Interactive Media Association, represents and supports companies who
supply creative, consultancy and production services for the interactive
industry. BIMA is the only organization dedicated to the craft of interactivity.
BIMA supports the discipline of interactive design. It promotes how
interactivity can influence advertising, commerce, education, entertainment and
art.
BIMA promotes interactivity in all digital media regardless of its
application. It recognizes and promotes excellence in interactive
design.
BIMA sets standards, produces guidelines and defines best
practice for all those working in the interactive arena.
Acting as a
unifying voice, BIMA champions the issues important to those creating
interactive work and promotes education, skills and training for people working
at the sharp end of interactive design, production and consultancy.
www.bima.co.uk
Contact:
Katy Howell
Immediate future
Ltd
0845 408 2031
07803 898 511
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Source : http://www.prweb.com/releases/2005/6/prweb252015.htm