American Entertainment Content to Launch on Chinese Cell Phones
World's largest market to receive massive influx of popular entertainment content.
Los Angeles, CA (PRWEB) May 4, 2005 -- In a historic contractual agreement,
International Television for Asia (ITA) has signed an agreement with Beijing
China Cartoon Media Group Co. LTD (BCCM) to deliver games, screensavers,
cartoons, interactive play, music and film promotions, fan clubs, music videos,
and other content under the banner of "color messaging" to China Mobile, the
largest cell phone company in the world.
Chinese cell phone users sent
just under 200 billion instant text SMS & MMS messages in 2004 are projected
to exceed well over 250 billion messages in 2005.
"As 3G phones become
more the standard in China the possibilities are endless", said Sander Johnson,
president of ITA, "but with the advanced cell phone technology currently
popular in the China, multimedia messages can be viewed on a majority of cell
phones today."
"The industry is driven by the teen and young adult
population," he added. "With the sophistication of the Chinese cell phone
market, games and animated messaging will generate excitement and substantial
buying interest. There is a huge audience for this type of instant multi-media
products and we see games, videos, shorts, cartoons, and celebrity screen savers
as the next great wave of entertainment driven demand in China".
As an
American entertainment company, ITA is specializing as an aggregator and
publisher of content both available now and co-produced and co-developed, all
for the China market space. When asked if ITA will publish and market products
outside of that space, CEO and Chief International Counsel Michael R. Polin
said, "We might, but why spend resources and management to establish markets
for these great products when we have such strong partners in the world's
largest market. The demand in China already surpasses that of any other country
and we have the strategic alliances to be a main player".
With its
Chinese partners, ITA localizes licensed foreign content and delivers it to the
China marketplace through multi-media channels including, television, cell
phones, internet, and publishing. However, this BCCM contract is aimed directly
at the booming Chinese cell phone market.
Together, ITA and BCCM are
introducing a world of Western imagery, gaming innovation, and pop culture to
the young and tech-savvy Chinese cell phone market, making the world a smaller
place, and available in the palm of their hands.
"We are right now
signing agreements with American and European content companies to immediately
begin providing already formatted cell phone content to our China partners,"
said Polin, "but the Chinese have a great interest in localizing and formatting
foreign cartoons, film and video shorts, music videos and games not currently
cell phone ready, which creates an entire development aspect to our business
model. Thus, ITA is rapidly expanding our catalogue of China appropriate content
that can be formatted and localized in China for cell phone display".
"We have already secured award winning animation and popular cell phone
games from companies in the U.S and will continue to acquire such products for
the China markets. The agreements are revenue sharing with total transparency
for all parties and designed to be fair and profitable for all involved." Polin
said.
Johnson added, "Unlike the film and music industries before it,
the new cell phone content industry in China is being established with multiple
safeguards and complex tracking to insure royalty payments and accountability,
which should provide content developers with great confidence".
Beijing
China Cartoon Media Co., LTD (BCCM)
Beijing China Cartoon Media Co., LTD
(BCCM) is engaged in the development of the Chinese cartoon culture industry.
The company has strong government resources, a clear business model, a team with
strong professional experience and the support of industrial capital. With
the cartoon industry as its basis of business operation, it aims to build a new
type of cultural enterprise that integrates film and television, entertainment,
cell phones, internet, media, education, publishing and commercial promotion.
For many years, the company has worked to promote the development of the
cartoon and the digital entertainment industries, undertaken three award giving
events for short animation films commissioned by China Television Association,
successfully conducted three sessions of China Cartoon Industry Forum with
far-reaching influence at home and abroad.
The company has cooperative
relations and business transactions with the organizing committees of the five
large international animation festivals and the animation market. Together with
the Chinese Copyright Association and the Chinese Copyright Protection Center,
the company has established the Chinese Animation Property Right Protection
Alliance. Beijing China Cartoon Media Co., LTD is the long-term strategic
partner and the commercial platform of the Cartoon Commission of China
Television Artists Association.
International Television for Asia
(ITA)
ITA is an American Entertainment Company with a distinct focus on
entertainment, education, and animation for the children and teen/young adult
markets of China though multi-media channels including, television, cell phones,
internet, and publishing.
ITA is an aggregator of content and acting as
publisher for the content being sent to and developed in China
The ITA
corporate and international strategy is fourfold: one, to import the best of
foreign media into China; two, co-produce with its Chinese partners, indigenous
animation for the Chinese television, cell phone and internet markets as well as
deliver these programs directly into the Childrenfs school system, retail
markets of China, and to the international markets; three, to co-produce
additional episodes of existing first class family entertainment animation from
North America and Europe for the Chinese and international markets; four, to
export to the international markets the best of the 21st century Chinese
animation and pursue distribution and co-production for these shows outside of
China (ITA recently sponsored the Chinese entry in the 2005 Red Stick
International Animation Festival that won the top prize for professional 3D
animation).
ITA business models include sales and marketing of cell phone
content, streaming Internet, Television Programming, Publishing, Merchandising,
CD-ROMs, and DVD Home Video packages.
Contact:
International
Television for Asia (gITAh)
Michael R. Polin, Esq.,
CEO
858 350
4225
Sander K. Johnson
President
562 983-8013
One World Trade
Center
8th Floor
Long Beach, CA 90831
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Source : http://www.prweb.com/releases/2005/5/prweb235855.htm