DVD Game Premiums Provide Product Placement Opportunities for Marketers, High Value to Consumers
The latest quarterly report from DVDmarketer.com puts a new spin on the popular board game/toy category of DVD Games. The report explores the applications of DVD Games as branded marketing and activation mechanisms. It includes the results of a nationally representative consumer survey and a poll of promotion marketers as well as frameworks for building promotional DVD Game concepts. The full study is available for free at: http://www.dvdmarketer.com
El Segundo, CA (PRWEB) June 22, 2005 -- The latest quarterly report from
DVDmarketer.com puts a new spin on the popular board game/toy category of DVD
Games. The report explores the applications of DVD Games as branded marketing
and activation mechanisms. It includes the results of a nationally
representative consumer survey and a poll of promotion marketers as well as
frameworks for building promotional DVD Game concepts. The full study is
available for free at: http://www.dvdmarketer.com
The consumer survey found
that a majority of consumers place a high value on DVD Games given as
promotional marketing items. 59% of responding consumers would value a
promotional DVD Game as much as or more than free music downloads, CD-ROM Games
or free DVD rentals. However, awareness of DVD Games was low among promotion
marketers. Nearly 60% of polled marketers had never seen or experienced a DVD
Game.
“Entertainment marketers are missing out on a powerful partnership
activation tool with DVD Games. Product placement in video games is becoming
very popular, and branded DVD Games share a key benefit with video game
placement: the audience viewing the integrated brand impressions is far more
captive than multitasking-prone television audiences,” said Brian Ring,
President of DVDmarketer.com. “Product placement in video games is also getting
expensive to do; building a custom branded DVD Game is actually more cost
effective than most people think.”
The Report also features an interview
with Chris Pizzurro, Vice President of Multimedia Marketing at Turner
Broadcasting Sales. Topics covered include online gaming & partnership
activation, product placement & integration, and the untapped interactive
potential of DVD.
This is the latest in a series of free research reports
published by DVDmarketer.com on the world of digital video. DVDmarketer.com
provides a unique perspective by combining its broad understanding of the
digital video advertising landscape with specific knowledge of exploiting DVD
technology for alternative advertising and integrated marketing
purposes.
This and all previous DVDmarketer.com research reports are
available for free downloading at http://www.dvdmarketer.com. Contact e-mail protected from spam
bots for more information.
About DVDmarketer.com LLC
DVDmarketer.com
is a market research publisher focused on the digital video marketing landscape.
In partnership with Comchoice, the company delivers high-impact marketing
solutions by exploiting the consumer popularity of DVD and DVD Games. Marketers
can activate, amplify, and extend any existing initiative with a custom DVD
marketing program that’s interactive, innovative and integrated.
Contact
Information:
Brian L. Ring
DVDmarketer.com LLC
(310) 220-3912
http://www.dvdmarketer.com
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Source : http://www.prweb.com/releases/2005/6/prweb253531.htm