NHL Star Darcy Tucker Signs Deal With Kewl International
Kewl International (Other OTC: KWLI.PK - News) said today it has finalized its previously announced agreement with Kool Telecom for the launch of a unique, hockey-based "Collector Series" pre-paid telephone card. The initial series will feature Toronto Maple Leaf star forward Darcy Tucker and is expected to be available at select leading Ontario retailers in September, to be followed by cards featuring other fan favorites in targeted cities throughout the U.S. and Canada.
Miami, FL (PRWEB) August 23, 2004 -- Kewl International (Other OTC: KWLI.PK-
News) said today it has finalized its previously announced agreement with Kool
Telecom for the launch of a unique, hockey-based "Collector Series" pre-paid
telephone card. The initial series will feature Toronto Maple Leaf star forward
Darcy Tucker and is expected to be available at select leading Ontario retailers
in September, to be followed by cards featuring other fan favorites in targeted
cities throughout the U.S. and Canada.
Andrew Wells, president of Kool
Telecom, who will be spearheading the launch, stated, "We're extremely delighted
to be teaming with Kewl to bring this unique and exciting new product to hockey
fans across North America and strongly believe it has a great chance of becoming
a cherished and valuable collectible."
Mr. Wells added, "We're working
feverishly on a variety of exciting marketing concepts and promotions to break
through the phone card 'clutter' and get the attention of our targeted
consumers. Beyond the initial stage, working closely with Kewl, we're confident
of being able to extend the calling card product to other leading sports with
fans both here and on other continents."
Domenic Fanelli, chairman and
president of Kewl International, stated, "We're especially pleased that Darcy
Tucker, a Toronto favorite and long time Kewl supporter, will be the first
player to be featured in the 'Collector Series.' We expect he will be joined
over time by other players who love the Kewl brand and what it
represents."
He added, "For Kewl International, this represents a unique
opportunity to generate highly profitable revenues within the first 30 to 90
days of the launch, as well as a potentially significant ongoing revenue stream
as the cards reach new markets throughout North America and elsewhere. The
company also continues to work on hammering out details of other important
initiatives we've announced and hopes to have these in place in the near
future."
The company said that as the "Collector Series" reaches the
market it will provide additional details and updates on its
progress.
About Kewl
Developed by professional players and individuals
born and bred on the game, KEWL hockey clothing illustrates a specific style,
spirit and character synonymous with its international attraction. The
popularity and growth of hockey across North America and around the world makes
KEWL a distinct and refreshing addition to a hockey fan's desire to own more of
the game. The future of KEWL will mean the expansion of its hockey roots into
other sports and apparel segments. As this highly successful brand name gains
popularity, it lends itself to the crossover into these areas.
KEWL
products are sold in over 425 stores across Canada, including the following
retail sports chains: National Sports, Sport Chek, River City Sports, Sport
Mart, Sport Experts, Play It Again Sports, Jersey City, Cap Connection, Players
Bench and Source for Sports. KEWL products and the new Kewl NHLPA collections
are also endorsed by some of the biggest names in professional hockey, including
Shayne Corson, Darcy Tucker, Ryan Smyth, Travis Green, Bryan Marchment and many
more.
About Kewl International
Kewl International (Other OTC: KWLI.PK
- News) is a U.S. non-reporting company recently named the sole marketer and
distributor of Kewl sports apparel in the U.S. The Kewl Corporation and Kewl
International have announced that they are in merger discussions. Additional
information about Kewl International is now available on its website: www.kewlsports.com
About Kool Tel
Kool Tel Inc., is
a subsidiary of privately owned Teleplanet Communications, based in Toronto.
Teleplanet is an innovative provider of telephony services including VoIP and
SIP-based services that integrate the latest technologies to enhance the
experiences of wholesale, enterprise and retail end users. Kool Tel was formed
to focus on developing and implementing new approaches to the retail prepaid
calling environment.
Forward-Looking Statements
The management of the
company, who take full responsibility for its content, prepared this press
release. Statements in this news release concerning the company's business
outlook or future economic performance, anticipated profitability, revenues,
expenses, or other financial items and statements concerning assumptions made or
expectations as to any future events, conditions, performance or other matters,
are "forward-looking statements," as that term is defined under the Federal
Securities Laws. Forward-looking statements are subject to risks, uncertainties
and other factors which could cause actual results to differ materially from
those contained in such statements. Such risks, uncertainties and factors
include, but are not limited to, future capital needs, changes and delays in
product development plans and schedules, customer acceptance of new products,
changes in pricing or other actions by competitors, and general economic
conditions.
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For more information please contact:
Gary
Trump
MediaComm IR Intl.
772-794-3302
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Source : http://www.prweb.com/releases/2004/8/prweb151854.htm