New Workshop Dispels Internet Promotion Myths for Independent Music Artists
"Presenting Yourself as a Priority Artist Online" is a new workshop series that focuses on what artists can do to make email more effective and what role the Internet truly plays in moving their music career forward. The next workshop will be conducted by John Dawes, founder and president of MusicHosting.net on September 4th, 2004, in Phoenix, AZ.
Phoenix, AZ (PRWEB) August 18, 2004 -- "Presenting Yourself as a Priority
Artist Online" is part of a new workshop series offered by San Diego, CA based
company MusicHosting.net. One surprising premise underscores the fact that
independent artists should avoid using search engines, download sites and
point-to-point file sharing services until they learn how to communicate who
they are as artists in order to feed any demand properly. Other aspects focus on
what artists can do to make email more effective for them, understanding what an
artist’s web site is truly used for and what role the Internet actually plays in
moving their music career forward. John Dawes, founder of MusicHosting.net and
author of "The Complete Guide to Internet Promotion for Musicians, Artists &
Songwriters," will be conducting the next workshop Saturday, September 4th, 2004
in Phoenix, AZ.
According to John Dawes, "Artists have a tendency to
abuse email and Internet promotion by using it to replace human interaction when
dealing with venues, the press, retailers and other industry professionals or
avoid talking with potential fans anywhere outside of live performances." He
also explains, "Another facet of this problem is many independent artists follow
the latest online promotion fad, like point-to-point file sharing and uploading
songs for purchase on iTunes, when they should be learning how to build
relationships with their fans and updating industry professionals with their
ongoing story as all successful artists do."
John also points out,
"Artists typically want to avoid rejection but they don’t realize what they
perceive as ‘industry rejection’ is nothing more than a problem in presenting
the correct image as a ‘priority artist’ that requires follow-up. However, if an
artist already uses email to promote live shows and can browse the web, they’re
in a strong position to move ahead. All they have left to learn is how to
communicate who they are as an artist. That’s where [this workshop comes
in."
John Dawes’ "Presenting Yourself as a Priority Artist Online"
workshop is broken into three parts: 1) Using email effectively, 2) Setting up a
proper artist web site and 3) Using the Internet as a promotion and research
tool. He will also present the problems major label artists have when using the
Internet as a promotion channel and why independent artists should never mimic
them. John will walk each attendee through several exercises from the provided
study guide based on his best-selling books.
For time, location and
current cost of attending, logon to MusicHosting.net:
http://www.musichosting.net/pr/events
For detailed
information on all books and articles available by John Dawes, logon to:
http://www.musichosting.net/pr
Who is John
Dawes?
John Dawes is founder and president of MusicHosting.net, a Taco
Truffles Media company specializing in web hosting and design of artist web
sites. He is co-author of "The Complete Guide to Internet Promotion for
Musicians, Artists & Songwriters," "Using Email Effectively as an Artist or
Songwriter" and "Growing Thicker Skin: Handling Rejection as an Artist," and has
written and spoken extensively on music business.
MusicHosting.net is a
Taco Truffles Media company. All other trademarks are the property of their
respective owners.
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Source : http://www.prweb.com/releases/2004/8/prweb150679.htm