New PR Performance Measurement Tool To Be Unveiled At Conference; Summit To Feature A Sneak Preview Of KDPaine & Partners Do-It-Yourself Dashboard
The Second Annual Summit on the Future of Measurement and Accountability will feature a sneak preview of a new PR performance measurement tool. Corporate communications executives who attend the public relations conference will be the first to see the Do-It-Yourself Dashboard from KDPaine & Partners.
Durham, NH (PRWEB) September 15, 2004 –- The Second
Annual Summit on the Future of Measurement and Accountability will feature a
sneak preview of a new PR performance measurement tool. Corporate communications
executives who attend the public relations conference will be the first to see
the Do-It-Yourself Dashboard from KDPaine &
Partners.
Katie Delahaye Paine, CEO of KDPaine & Partners, LLC, and
organizer of The Summit on the Future of Measurement 2004, said, “Our new DIY
Dashboard application will be previewed for the first time on September 22,
2004, exclusively to Summit attendees. The formal launch isn’t until October,
but we wanted to give attendees a sense of what the future might bring, as well
as get feedback from attendees on the product itself.”
The DIY Dashboard
is a web-based application that allows users to create their own completely
customized dashboards based on their specific corporate objectives. Regardless
of what measures of success are defined by an organization, the DIY Dashboard
provides an easy to use entry module and then instantly produces a series of
charts and tables that can be used for monthly or quarterly reports.
At
a basic subscription rate of $50 a month, the DIY Dashboard will be targeted to
small and medium sized businesses as well as non profits and government
agencies. However, its flexibility will allow organizations to grow their
programs and incorporate on-line content, as well as outsourced manual and
computer aided content analysis if required.
The Second Annual Summit on
the Future of Measurement and Accountability will be held September 21-24, 2004,
at the University of New Hampshire in Durham, NH. The public relations
conference will bring researchers, academics and corporate communications
executives together to discuss public relations and PR performance measurement
strategies.
CARMA International, Biz360, BurrellesLuce, VMS, Cymfony,
Echo Research, and Lawrence Ragan Communications are sponsoring the Summit on
the Future of Measurement 2004. The Institute for Public Relations (IPR) has
also provided programming assistance. The registration fee is $895. Click on The Summit on
the Future of Measurement 2004 to get additional information or register for
the event.
KDPaine & Partners is dedicated to ensuring that public
relations and corporate communications executives around the world have the
information and knowledge they need to measure the success of their efforts. The
firm’s web site, Measures of Success,
is designed to be a comprehensive, one-stop resource for the measurement and
evaluation of marketing and public relations programs. KDPaine & Partners
also publishes The Measurement
Standard, the international newsletter of public relations measurement, and
the One Minute Benchmarking Bulletin, a free monthly newsletter on performance
measurement.
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Source : http://www.prweb.com/releases/2004/9/prweb158286.htm