Some of America’s Most Admired Companies to Present Public Relations Case Studies at Measurement Summit, Corporate Communications Executives to Discuss Future of PR Performance Measurement
Corporate communications executives from some of America’s most admired companies will be presenting public relations case studies about measurement and research at The Measurement Standard Summit on the Future of Measurement and Accountability. The second annual public relations conference on PR performance measurement will be held September 21-24, 2004, at the University of New Hampshire in Durham, NH.
DURHAM, NH (PRWEB via SEO-PR) June
21, 2004 -- Corporate communications executives from some of America’s most
admired companies will be presenting public relations case studies about
measurement and research at The Measurement Standard Summit on the Future of
Measurement and Accountability. The second annual public relations conference on
PR performance measurement will be held September 21-24, 2004, at the University
of New Hampshire in Durham, NH.
Wednesday, September 22, is “Case Study
Day” at the Summit on the Future of Measurement 2004. It features a series of
public relations case studies that are designed to bring real life insights into
the process of defining the measures of success as well as lessons learned from
implementing PR performance measurement programs.
Among the companies
and organizations making presentations at the public relations conference will
be: the United States Marine Corps; Dana Farber Cancer Center; Raytheon
Corporation; Rensselaer County, NY; and JP Morgan Chase.
Katie Delahaye
Paine, CEO of KDPaine & Partners and organizer of the Summit on the Future
of Measurement 2004, remarked, “We’ve invited some of America’s most admired
companies to present public relations case studies about measurement that
demonstrate the importance of implementing measures of success. People who
attend our public relations conference will learn from the best and the
brightest corporate communications executives what works and doesn’t work.”
Sponsored by the Institute for Public Relations, Biz360, Cymfony, Echo
Research, and Lawrence Ragan Communications, the Summit on the Future of
Measurement 2004 will bring researchers, academics and corporate communications
executives together to discuss public relations and PR performance measurement
strategies.
The regular fee for the Summit on the Future of Measurement
2004 is $895. Those who register by June 30 can still take advantage of the
early bird discount and pay only $795. In order to guarantee a hotel
reservation, you need to register by September 1, 2004. Click on the public
relations conference on PR performance measurement to get additional
information.
KDPaine & Partners is dedicated to ensuring that public
relations and corporate communications executives around the world have the
information and knowledge they need to measure the success of their efforts. The
firm’s web site, Measures of Success,
is designed to be a comprehensive, one-stop resource for the measurement and
evaluation of marketing and public relations programs. KDPaine & Partners
also publishes The Measurement
Standard, the international newsletter of public relations measurement, and
the One Minute Benchmarking Bulletin, a free monthly newsletter on performance
measurement.
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Source : http://www.prweb.com/releases/2004/6/prweb134929.htm