eLearners Selected to Speak at First Sloan-C Online Marketing Seminar
eLearners.com Inc., creator of the leading website for connecting learners to education, announces their participation in the Sloan-C Online Marketing Series. Pre-workshop activities are held throughout this week and the Series’ live event will take place on Friday, October 15. C.J. DeSantis, founder and president of eLearners, together with UMass Online and Eduventures, will be discussing the basics of marketing online post-secondary programs, key facts about online program marketing, a case study of marketing an online program, and other hot topics.
Hoboken, NJ (PRWEB) October 12, 2004 -- eLearners.com Inc., creator of the
leading website for connecting learners to education, announces their
participation in the Sloan-C Online Marketing Series. Pre-workshop activities
are held throughout this week and the Series’ live event will take place on
Friday, October 15. C.J. DeSantis, founder and president of eLearners, together
with UMass Online and Eduventures, will be discussing the basics of marketing
online post-secondary programs, key facts about online program marketing, a case
study of marketing an online program, and other hot topics.
During the
seminar, participants will have access to three key presentations recorded in
Macromedia Breeze, allowing them to see and hear the presentations whenever and
as many times as they wish. The discussion boards and live session will allow
participants to ask questions to presenters in both asynchronous and synchronous
formats. The live synchronous online panel consisting of the presenters and an
invited panelist will be held on October 15 at 10 a.m. EST, followed by
asynchronous discussions among the group through July 31, 2005.
Presentations, which will be recorded and viewable this week, include:
C.J. DeSantis, eLearners.com – Effective Marketing of Online Programs – C.J.
will present an overview of marketing online programs. What tools are available
for marketing online? What are the different advertising pricing models and
student acquisition strategies used?
Sean Gallagher, Eduventures – The
Facts about Marketing Online Programs – What methods have shown to work? What
does the data tell us? What are most schools doing now? What is the selection
criteria that students use?
Leslie Granese, UMassOnline – Experiences
Shared from a Successful Marketing Program – A practical perspective on what it
takes to implement a successful online program. Including information for
faculty and administration that are part of the online program that will help
them understand their roles in the process.
Non-member price: $180; to
become a member, please visit www.sloan-c.org/info/inform.asp; Free Sloan-C Member price:
$144; Premium Member price: $90.
Registration is now open!
About
eLearners.com Inc.
Since 1999, eLearners.com® has been successfully
connecting learners to education, including degree and certificate programs,
specialized training, and a variety of courses. For prospective students,
eLearners® provides a powerful search engine of online offerings as well as
extensive educational resources, available at no cost. eLearners.com lists over
1,000 distance and online degree and certificate programs and more than 6,000
courses in over 150 subject areas, as well as a directory of over 5,900
post-secondary campus-based institutions. This year, eLearners will connect more
than 3 million prospective students to appropriate educational programs. For
colleges and universities, eLearners® performance-based marketing services offer
a low-cost, high quality method to increase enrollment and exposure to their
learning programs. For more information on eLearners.com Inc., visit www.elearners.com.
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Source : http://www.prweb.com/releases/2004/10/prweb167006.htm