NIKE & Team-Agency Use HI-POD for Soccer Ads
Nike and the Team-Agency create soccer ads for the new NIKE "Tiempo" website. They use the HI-POD to help them capture images as well as save time, labor and money.
Los Angeles, CA (PRWEB) February 4, 2005 -- Nike tapped the Team Agency to
create a series of Soccer skills clips for the new NIKE "Tiempo" website. The
NIKE Skills squad, a group of talented young ball players, were recorded in
different locations around Los Angeles performing imaginative and awe-inspiring
soccer techniques.
The Challenge? To get great footage in multiple
locations across Los Angeles in a few days. Los Angeles has some great soccer
locations, but dealing with traffic to get to those locations can become quite
time consuming, and destroy a production schedule.
The Problem? For the
shoot, logistically speaking, setting up each location and creating a method of
obtaining altitude shots , like scaffolding. That usually means time to set up,
labor to assemble and tear down, and money to make it all happen- all with very
little "Tiempo" to do it in.
According to Team-Agency Director Lew
Baldwin, "We considered renting a scissor lift for our overhead shots of soccer
fields - used for establishing shots and action cut aways. The price and
insurance were a big concern. Then we discovered the HI-POD and it did all we
wanted and more".
The Solution? HI-POD, the Xtreme Camera Monopod. The
HI-POD is a telescoping mast that extends from 6 to 15 feet, (or any height in
between) and provides the user total touch control of pan, tilt and zoom
functions. Additionally an eye-level anti-glare monitor makes it easy for the
operator to see exactly what the camera sees. And at only twenty pounds, the
HI-POD is light enough to pick it up and go anywhere.
"We especially
liked our ability to get into the middle of the field for more stylized shots,"
stated NIKE director Baldwin, "without being too obtrusive."
Below
Producer Keeley Gould and Director Lew Baldwin pose for the HI-POD camera after
completing the Los Angeles production for NIKE's "Tiempo" Documentaries. The
company plans to produce similar ads with NIKE skill squads in Miami, New York
City, Dallas, and Rio.
The clips will eventually live at Nike's website:
http://www.nike.com/nikesoccer/tiempo
Check out the
Team Agency at: www.team-agency.com
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Source : http://www.prweb.com/releases/2005/2/prweb204568.htm