Oakley Releases Fall 2005 Apparel and Accessories Line
Oakley, Inc. today announced the release of its fall 2005 apparel and accessories line. New products include technical outer¬wear that underscores the company's emphasis on performance technology. In addition, new lifestyle products are designed to further the company's objective of capturing a more youthful customer base, one that defines itself with individual sports, music and fashion.
Foothill Ranch, CA (PRWEB) August 4, 2005 -- Oakley, Inc. (NYSE: OO) today
announced the release of its fall 2005 apparel and accessories line. New
products include technical outerwear that underscores the company's emphasis on
performance technology. In addition, new lifestyle products are designed to
further the company's objective of capturing a more youthful customer base, one
that defines itself with individual sports, music and fashion.
"In men's
and women's technical outerwear, we exhausted the R&D team with extensive
product testing, both on the mountain and in the lab,” said Oakley President
Colin Baden. “The payoff came in numerous styles with industry-leading
breathability and waterproofing. We also extended our golf and mountain biking
apparel lines with multiple new product offerings that enhance performance and
comfort. The technology story continues in our accessory line, with new
innovations in packs and bags.”
Oakley's newest array of technical
apparel for women (http://oakley.com/o/c521s) includes the definitive styling of
the company's Profit jacket, which features a removable polyfill vest, and the
new Cash pant, which helps shield the wearer from a full range of mountain
weather. For men (http://oakley.com/o/c458s), Oakley's new tech line includes an
environment suit called Medic with Thermoloft® insulation, and a new pant called
Helix 2.5 that allows athletes to maintain a comfortable temperature under
varying exertion levels and weather conditions.
Oakley's new technical
outerwear achieves industry-leading water resistance up to 20,000 mm while
retaining breathability up to 20,000 g/m2/24h — numbers that translate to
premium waterproofing and high breathability. This helps to keep the wearer dry
and comfortable by shielding against environmental moisture while allowing the
moisture vapor of perspiration to escape. Additional technologies in the new
line include GORE AIRVANTAGE® inflatable insulation systems and custom venting
systems that allow for precise regulation of airflow. With durability proven by
professional athletes, Oakley technical apparel is now backed by a one-year
limited warranty.
The new Oakley apparel products for golf and mountain
biking are highlighted by unique fabrications that optimize comfort and
ergonomics. These benefits extend to the company's comprehensive new lifestyle
line that features jackets, pants, shirts and tops with distinctive Oakley
design cues.
“Performance technology has always been a precept of Oakley
and a primary focus, but we put equal weight on the art that shapes the
science,” Baden continued. “It took years of hard work for the brand to reach
the leading edge of lifestyle fashion, and our fall 2005 apparel products are
designed to extend brand recognition in that area with the use of styling,
colors and graphics that are uniquely Oakley,” Baden concluded.
The
company now offers a wide range of accessory items including backpacks, wallets,
and hats as well as travel, computer and golf bags. Numerous products in the
fall 2005 line take advantage of the company's Adaptable Payload™ (AP) system,
an innovation that allows the user to reconfigure for light or bulky cargo by
removing storage compartments and interconnecting with other products in the AP
line.
Oakley packs and bags available in fall 2005 feature specialized and
broad application designs. This includes a sling-style bag called the AP Sandbag
that takes advantage of the company's AP system, the Graphic Pack with
skateboard tie-downs, and the Double Payload Duffle that opens like a doctor's
bag. Women's accessories include the new Low Voltage Bag with light emitting
diodes (LEDs) for internal illumination, the Traveler Purse with D-ring
attachment points, and the Metal Purse made with die-cast aluminum.
Glove
products in the fall line include the Oakley Winter Glove with Pittards® leather
and 3M® Thinsulate®, an S.I. glove designed to maximize tactile feel, and the
Factory Pilot glove for mountain biking. The Oakley Race Glove has been worn by
winning NASCAR drivers including Tony Stewart, Jamie McMurray and Rusty Wallace.
The company also recently announced the release of its O-CarbonX fabric which
serves as the foundation for its fire- base layer protective race
wear.
About Oakley, Inc.
Oakley: a world brand, driven to ignite the
imagination through the fusion of art and science. Building on its legacy of
innovative, market-leading, premium sunglasses, the company offers a full array
of products including performance apparel and accessories, prescription eyewear,
footwear, watches and electronics to consumers in more than 100 countries.
Trailing-12-month net sales through June 30, 2005 totaled $615.3 million and
generated net income of $49.0 million. Oakley, Inc. press releases, SEC filings
and the company's annual report are available at www.oakley.com.
Safe Harbor Disclaimer
This press
release contains certain statements of a forward-looking nature. Such statements
are made pursuant to the “safe harbor” provisions of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements, including but
not limited to growth and strategies, future operating and financial results,
financial expectations and current business indicators are based upon current
information and expectations and are subject to change based on factors beyond
the control of the company. Forward-looking statements typically are identified
by the use of terms such as “look,” “may,” “will,” “should,” “might,” “believe,”
“plan,” “expect,” “anticipate,” “estimate” and similar words, although some
forward-looking statements are expressed differently. The accuracy of such
statements may be impacted by a number of business risks and uncertainties that
could cause actual results to differ materially from those projected or
anticipated, including but not limited to: risks related to the sale of OAKLEY
THUMP™ and new product introductions in the company's electronics category; the
company's ability to maintain approved vendor status and continue to receive
product orders from the U.S. military; the company's ability to integrate and
operate acquisitions, the company's ability to manage rapid growth; risks
related to the limited visibility of future sunglass orders associated with the
company's “at once” production and fulfillment business model; the ability to
identify qualified manufacturing partners; the ability to coordinate product
development and production processes with those partners; the ability of those
manufacturing partners and the company's internal production operations to
increase production volumes on raw materials and finished goods in a timely
fashion in response to increasing demand and enable the company to achieve
timely delivery of finished goods to its retail customers; the ability to
provide adequate fixturing to existing and future retail customers to meet
anticipated needs and schedules; the dependence on eyewear sales to Luxottica
Group S.p.A, which, as a major competitor, could materially alter or terminate
its relationship with the company; the company's ability to expand and grow its
distribution channels and its own retail operations; unanticipated changes in
general market conditions or other factors, which may result in cancellations of
advance orders or a reduction in the rate of reorders placed by retailers; a
weakening of economic conditions could continue to reduce demand for products
sold by the company and could adversely affect profitability, especially of the
company's retail operations; terrorist acts, or the threat thereof, could
adversely affect consumer confidence and spending, could interrupt production
and distribution of product and raw materials and could, as a result, adversely
affect the company's operations and financial performance; the ability of the
company to integrate licensing arrangements without adversely affecting
operations and the success of such initiatives; the ability to continue to
develop and produce innovative new products and introduce them in a timely
manner; the acceptance in the marketplace of the company's new products and
changes in consumer preferences; reductions in sales of products, either as the
result of economic or other conditions or reduced consumer acceptance of a
product, could result in a buildup of inventory; the ability to source raw
materials and finished products at favorable prices to the company; the
potential impact of periodic power crises on the company's operations including
temporary blackouts at the company's facilities; foreign currency exchange rate
fluctuations; earthquakes or other natural disasters concentrated in Southern
California where a significant portion of the company's operations are based;
the company's ability to identify and execute successfully cost control
initiatives; and other risks outlined in the company's SEC filings, including
but not limited to the Annual Report on Form 10-K for the year ended December
31, 2004 and other filings made periodically by the company. Readers are
cautioned not to place undue reliance on these forward-looking statements, which
speak only as of the date hereof. The company undertakes no obligation to update
this forward-looking information. Nonetheless, the Company reserves the right to
make such updates from time to time by press release, periodic report or other
method of public disclosure without the need for specific reference to this
press release. No such update shall be deemed to indicate that other statements
not addressed by such update remain correct or create an obligation to provide
any other updates.
Contact:
Jeff Carpenter
619.301.5286
e-mail
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