Unlocking the New Baby Boomer Paradigm: "Vida Pura"
Increasingly what is deemed important is no longer material acquisition, but rather pursuing a lifestyle abundant in personal and societal value.
Boston, MA (PRWEB) August 14, 2005 -- As the Greatest Generation proudly
walks into the sunset of their lives, lives characterized by insurmountable
successes and tragic losses, their vast assets are increasingly transferring to
their heirs: the Baby Boomers.
The merger of this generational wealth is
nearly incomprehensible. Vast real estate holdings, sizeable equity stakes, and
venerable self-made businesses have all markedly appreciated in sync with the
Boomers own transition from corporate America.
Boomers now find
themselves in opportunistic straits with their formal education and corporate
careers pinnacled the question certainly arises, now what? A growing trend
amongst affluent Boomers is actually something quite Gen X; moving from
traditionally suburban residences into metropolitan condominium living that
offers decreased ownership responsibilities coupled with a new found interest in
the arts, sporting events, and convenient access to major airline hubs.
Wine, foreign travel and living the dolce vita never required much
arm-twisting to the Boomers, but some Boomers are going one step, or country
rather, further; immersing themselves in wholly new cultures championing "vida
pura"--the pure life.
La Paz, Mexico is just one example, but perhaps
the best. It has become one of the top retirement destinations for both
Americans and Canadians alike eager to shed their Northern winters in
anticipation of peaceful, pleasant year-round sunshine. Another budding Florida?
Think again, amigo. The Floridian retirement of their parents' generation is
seemingly too passé for this growing group of expatriates who speak the
language, adopt customs, and live (somewhat) like the locals.
With
considerable assets providing a steady stream of income, the ability to
experience a decidedly different culture has become the new rage. Tom Rapko's
critically acclaimed novel "Diving the Seamount" provides a laudable segway into
this trend's evolution.
"Diving the Seamount" is set in La Paz and
chronicles the adventures of eight characters, from La Paz and the United
States, as they collectively discover what it truly means to live the pure life.
Over the course of the novel Rapko explores the Boomers' lifestyle dichotomy and
challenges their established societal norms.
Many Boomers have
thoroughly embraced this cultural identity shift. Grueling corporate work-weeks
have morphed into compelling ventures; from becoming a sail boat captain
chartering out fishing tours or starting a locally-inspired restaurant perched
on panoramic cliffs.
The trend so clearly defined in "Diving the
Seamount" is simplicity; vida pura. Increasingly what is deemed important is no
longer material acquisition, but rather pursuing a lifestyle abundant in the
value found in friends' laughter, an ocean breeze, or simply a day working
outdoors. A new paradigm indeed.
"Diving the Seamount" by Tom Rapko, ISBN
0595320856, is available for $11.95 at all major book retailers including
Amazon.com and Barnes & Noble.
Tom Rapko is an avid scuba diver and
underwater photographer. With over a thousand dives on five continents, he holds
a special place in his heart for the Baja peninsula. He lives in Boston with his
wonderful family and enjoys helping individuals and families achieve their life
goals.
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Source : http://www.prweb.com/releases/2005/8/prweb272709.htm