Forplay Inc. Appoints Houman Salem as Chief Executive Officer
Forplay(TM) Inc., a leading designer, manufacturer, and distributor of exotic intimate fashion and apparel (www.forplayonline.com), announces the appointment of Houman Salem to the position of Chief Executive Officer. The announcement was made today by the company's founders Sean Rahim and Lou Rahim.
Los Angeles, CA (PRWEB) March 18, 2005 -- Forplay(TM) Inc., a leading
designer, manufacturer, and distributor of exotic intimate fashion and apparel
(www.forplayonline.com), announces the appointment of Houman
Salem to the position of Chief Executive Officer. The announcement was made
today by the company's founders Sean Rahim and Lou Rahim.
Forplay(TM) is
known worldwide for its high quality and exotic line of lingerie, costumes,
dancewear, swimwear, and accessories. Salem joined Forplay(TM) in early 2004 as
the company's business strategy advisor and management consultant. During this
period, Salem played an instrumental role in helping the company by increasing
top-line revenues by 30%, reducing cost overruns, implementing new technologies,
and transforming the company into a premier customer service oriented
organization. "Everyone at Forplay(TM) is excited about these changes and I am
confident in Houman's abilities to drive our vision into the future," stated
Sean Rahim.
Prior to joining Forplay(TM), Salem was the managing director
of Beverly Hills-based SMGI, a management consulting and strategic
communications firm serving the entertainment, consumer products, and technology
industries. SMGI's impressive list of clients includes such companies as
BIDZ.com, XsunX, Inc., DH1 Studios, Inc., and Forplay(TM). SMGI will announce
the appointment of a new managing director, while Salem will continue to serve
the company as chairman.
"Forplay(TM) is an extraordinary company with a
talented team and a superior product offering. I look forward to further
developing Forplay(TM) into a leading world-class organization and building a
positive brand where our employees are proud of the work they do and consumers
are delighted about our products," commented Salem.
Salem, 33, holds an
MBA from Pepperdine University and an undergraduate degree from California State
University Northridge.
For more information, please visit www.forplayonline.com.
Contact:
Forplay(TM)
Inc.
Tammy Sharaf, 626-277-4480
626-401-1687 Fax
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Source : http://www.prweb.com/releases/2005/3/prweb219232.htm