Get Above the Noise in Your Public Relations: New Software Creates Sizzling Headlines and Copy - Program Pays for Itself with Matching Contribution From PRWeb
Crafting Eye-catching Headlines and enticing copy is easier than ever with RichContent's updated PR-Pro Creativity and Writing Software. And now PRWeb will match contributions for the first press release to ensure top position and advanced Search Engine positioning and listing of your message. More details can be found at http://store.richcontent.com/expert-system-bundles.html
Portland, OR (PRWEB) January 18, 2005 -- After four years of development and
refinements, ExitPath™, RichContent and PRWeb™ release their integrated media
and press release solution to the public. PR|Pro™ creates dramatic headlines and
can increase pick-up and republishing rates by over 50%.
"Getting your
press release on the web is a cinch. Creating winning PR that gets read,
distributed and picked up by periodicals, newspapers and top-flight search
engines is quite another" says Mark Effinger, ExitPath founder. "Press releases
are the most effective, least expensive form of promotion ever devised... if you
craft it right. Do it wrong, and it can can taint your product and company.
We've done both, and truly perfected the former. PR|Pro is the resulting
solution."
PR|Pro™ is a software product developed in collaboration with
ExitPath, RichContent and PRWeb. The three companies lend a cooperative
perspective on the model and industry, and the resulting software, templates and
teaching documents provides a comprehensive product that solves large problems
for companies and individuals leveraging their stories to the
press.
"We've put many thousands of man hours into this product, and it
shows in the exhaustive nature of the eXpertContent engine, and in the creative
responses developed with the eXpertSystem v7.0 application," comments Eric
Kinney, lead developer of eXpertSystem, and co-founder of Access Communications.
"By the time you've run your ideas through PR|Pro, you'll have created a fully
developed concept with a much larger impact than the simple linear process most
agencies use... that type of product lacks the energy, excitement and media
interest that makes great PR really work for a firm".
PR|Pro takes over
1200 focused questions, and combines them into a software application with
144,000 words and phrases in a unique database program. By typing in a word or
phrase, brainstorming immediately begins to spark new lines of thinking
resulting in creative headlines and copy. All of your responses are clicked into
PR “Session" for future reference. The eXpertContent™ Module prompts the user
with 300 to 1200 questions that clarify critical points of the product, service,
process and market, helping companies better refine their message and unique
selling proposition.
"The unique selling proposition and editorial value
are missing in many of the press releases to which we've been exposed," comments
David McInnis, CEO of PRWeb, the Free Press Release Newswire service. "We
receive about 8 million page views a month, and many thousands of press
releases. Overall people are missing the key points to crafting their media
product. Now that we are participating in the Inktomi trusted feed program, it's
absolutely critical that a company's news release be high quality, or they will
lose credibility, reducing their chances of being republished by magazines, web
sites and newspapers. PR|Pro provides a great solution for improving the quality
of the end product. This can mean the difference between a few thousand and a
hundred thousand press release views."
PR|Pro was developed by public
relations professionals in eight countries, using the same technology to craft
popular programs for Trikke™ scooters, QuickyMart™ e-commerce software,
LaserVision laser projectors, eAgency wireless insurance solutions, TechCoast™
incubators and over 500 additional products and services.
The program’s
exclusive release is through a joint venture program developed by ExitPath and
PRWeb, and supported by RichContent. The MSRP is $299, with a limited-time
special price of $199. PR|Pro includes eXpertSystem 7.0, with the addition of
the eXsPR Module, eXsMarketing Module, eXsAdPromo, eXsEvaluator Module,
eXsWriting Module and eXsNaming Module. In addition, there are sample press
releases that have garnered international press, a PR outline (to describe the
necessary ingredients in a press packet and release schedule), and a press
program outline for professional PR people who might benefit from a presentation
template.
Finally, the PR|Pro package comes with a free
"Matching-Upgrade" from PRWeb. PR|Pro users will receive a dollar for dollar
matching credit to upgrade their first press release distribution.
The
limited time PR|Pro offer can be found exclusively on PRWeb and at PR|Pro
Page
About PRWeb
PRWeb is one of the largest online press release
distribution engines. Founded in 1997 by David McInnis, the company offers free
press release distribution services supported by the voluntary financial
contributions of its users, providing an equitable scale to allow all
organizations access to the same tools and distribution that have historically
been available only to larger companies. The company enjoys about six million
page views monthly, and continues to grow at a rapid rate. The company can be
reached at http://www.prweb.com.
About ExitPath
ExitPath is a
technology and product development, marketing and PR company located in Newport
Beach, California and Portland, Oregon. The company is known for "productizing"
people and technologies quickly and affordably, with an emphasis on
high-velocity time-to-market and time-to-money programs. Responsible for
launching Time Magazine's most popular product of 2003, the Trikke cambering
scooter, ExitPath has also developed and launched over three dozen additional
products and services since 1999. The company can be reached at 949.903.1987 or
http://www.exitpath.com
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Source : http://www.prweb.com/releases/2005/1/prweb198790.htm