LISTSERV Product Line Update Reclaims Communication Focus - New Versions Enhance Spam Control and Enable Recipient Warehousing
Most companies large enough to employ a full-time communication professional have adopted or at least investigated the use of email for targeted customer communication. In doing so, they have usually been frustrated by two challenges: the difficulty of creating a recipient data warehouse without on-site technical expertise, and spam. Today, L-Soft is launching a new version of its LISTSERV(R) product line that addresses these issues, and many more.
(PRWEB) December 21, 2004 -- The second most comprehensive update in the
product's 18-year history, LISTSERV 14.3 can be connected easily to most spam
filters, including the ubiquitous SpamAssassin. Its new spam control features
kill address harvesters dead, and make it much more difficult (some even say
impossible) for spammers to pollute the list administrators' mailboxes. LISTSERV
14.3 also allows a much finer degree of customization and translation of system
and confirmation messages, and follows the W3C accessibility guidelines. Over
100 of the 170 improvements in the new version are the result of direct customer
requirements, covering a broad spectrum from internationalization to database
store procedures to list moderation, with fewer helpdesk calls as a
result.
Building on this solid, time-tested foundation, L-Soft's email
campaign manager, LISTSERV(R) Maestro 2.0, now includes a Recipient Warehouse
module that combines data administration and target group creation in one
interface. It makes it easy to create targeted groups of recipients without SQL
knowledge; a wizard guides marketers through the definition of criteria for
recipient selection. A graphical interface allows the definition of new data
fields, such as name, email address, click-through and open-up responses to
previous email messages, and of course demographics. Recipient data and
reactions to previous messages can be used to precisely target and personalize
subsequent opt-in email messages. And, of course, data collection web pages can
be created in a snap, with no SQL or HTML knowledge.
For more information
about LISTSERV(R), go to: http://www.lsoft.com/products/listserv.asp
For more
information about LISTSERV(R) Maestro, go to: http://www.lsoft.com/products/maestro.asp
LISTSERV is a
registered trademark and should not be used as a generic term to refer to the
actual lists themselves. For more information, visit: http://www.lsoft.com/corporate/legal.asp
About
L-Soft
Looking back on ten years of innovation - L-Soft, the premier provider
of email list management solutions and developer of LISTSERV(R) software,
celebrates its 10th anniversary: www.lsoft.com/10anniversary.html.
L-Soft, which was
incorporated in 1994, offers email list and opt-in email marketing software and
outsourcing services for managing email newsletters, discussion groups and
marketing campaigns. Recognized in 2004 as one of Maryland's top 50 fastest
growing technology companies by Deloitte & Touche, L-Soft's products deliver
about 30 million messages a day to more than 110 million list subscriptions.
The company serves approximately 3,700 clients worldwide, including
Microsoft, Dell, The New York Times, AOL-Time Warner/CNN, Dow Jones/The Wall
Street Journal, The United Nations, The U.S. Senate and Harvard
University.
For more information visit www.lsoft.com or contact L-Soft
via email at: e-mail protected from spam bots or call +1-800-399-5449 or
+1-301-731-0440.
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Source : http://www.prweb.com/releases/2004/12/prweb190478.htm