RSS Marketing May Overtake E--mail as Top Info Delivery Tool - RSS News Feeds Provide Effective Two Way Communication
Minneapolis, MN (PRWEB) February 24, 2005 -- http://www.marketingstudies.net/r/ – Rok Hrastnik, author of
the new RSS marketing e-book, “Unleash the Marketing & Publishing Power of
RSS,” is warning marketers that email may no longer be an effective form of
delivering information to customers.
According to DoubleClick, only
34.3% of all e-mail messages are ever opened. AOL currently blocks 75% of the 2
billion e-mail messages received daily and sends another 4% – 7% to the bulk
folder.
“Email marketing is dead," said Chris Pirillo, a keynote speaker
at the Blog Business Summit. “Conversion rates are decreasing, blacklists
continue to grow, and we have to pay for white-listing services.”
Since
RSS feeds promise 100% delivery and are not susceptible to SPAM intrusion, there
is no wonder that 6 million Americans read RSS feeds.
“Unfortunately most
marketers still don't understand RSS or how to use RSS news feeds to
substantially improve their bottom-line,” said Rok Hrastnik. “Businesses can
actually start publishing and marketing with RSS today with minimal, if any,
costs or investments whatsoever.”
RSS is used to provide items containing
short descriptions of web content together with a link to the full version of
the content. This information is provided as a file called a RSS feed which can
be retrieved almost instantaneously by news reader web sites and feed reader
software.
Effective content delivery to end-users is just one of the
many benefits of using RSS for marketing and publishing purposes. RSS also
offers marketers improved search engine ranking and increased traffic generation
through content syndication and linking.
“RSS will become a critical
tool for marketers, yet today most marketers still 'don't get' it,” says Alex
Barnett of Microsoft UK. “This guide is exactly what is needed to close this
knowledge gap. It’s the most comprehensive I’ve seen on using RSS as a marketing
tool.”
For more information on how to use RSS feeds for improved online
communications and marketing ROI, marketers are invited to visit http://www.marketingstudies.net/r/
As a special offer,
order “Unleash the Marketing & Publishing Power of RSS,” within the next 5
days and you’ll receive a $10 discount on your purchase at http://www.marketingstudies.net/r/
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Source : http://www.prweb.com/releases/2005/2/prweb211440.htm