International Playthings (IPI) Partners With M.O.G. Kids To Producer and Distribute “Pretendables” – Innovative Toy Sets Designed To Inspire Imaginative Role Play
M.O.G. Kids Inc. has launched a new relationship with International Playthings, Inc., (IPI) to distribute M.O.G. Kids award-winning Pretendables, the first combination book, CD-Rom, costume and toy set on the market.
New York, NY (PRWEB) May 5, 2005 -- M.O.G. Kids Inc. has launched a new
relationship with International Playthings, Inc., (IPI) to distribute M.O.G.
Kids award-winning Pretendables, the first combination book, CD-Rom, costume and
toy set on the market. These innovative sets are based on the premise “you are
what you read,” and were created to encourage children aged 3-6 to role-play
along with the characters in the imaginative stories about exciting careers and
adventures. The joint venture will begin mid-year and will expand along with the
Pretendables product line.
IPI, a subsidiary of Grand Toys Inc.,
recognized for award-winning educational toys, has made it their mission to
develop a diverse line of products with integrity, superior play value and child
development qualities. Their partnership with M.O.G. Kids Inc. is an excellent
match as both companies share a dedication to entertainment, education and
imagination. IPI will support Pretendables through inclusion in many new
marketing piece IPI produces from FSI’s to newsletters to company press
releases. IPI was just recently acquired by Grand Toys.
“The Pretendables
is a one-of-a-kind product that we are delighted to introduce to the
marketplace,” said IPI’s Product Manager and PR Director Sue Tice. “We
understand the great value of the product and will communicate that knowledge
and excitement to our entire sales staff, those who work with individual stores
and accounts as well as those who work on national accounts. We recognize that
sales are made with a combination of a quality product and through the close
relationships we’ve cultivated in the marketplace.”
Since its debut,
Pretendables has received nine Preferred Choice awards from Creative Child
Magazine for excellence in promoting creativity in play and learning.
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Source : http://www.prweb.com/releases/2005/5/prweb236355.htm