MGSE Pitches Co-Branding as US Market Entry Strategy for UK Companies
In working with UK and European organizations, one of the things clients are interested in is how can they "partner" with a US firm? The benefits of co-branding and other joint marketing activities are meaningful ways for UK firms to achieve US market entry while maximizing their ROI (return on investment).
Santa Monica, CA (PRWEB) February 1, 2005 -- Stephen Esbin, founding Partner
of MGSE, announced today the company has released an article titled, "US Market
Entry: Co-Branding Strategies Are a Matter of Teamwork for UK companies." MGSE
specializes in developing marketplace evaluations and facilitates US market
entry for UK firms.
The article, written by Bob McCarthy, a Worldwide
Associate of MGSE and President of McCarthy Marketing Management (M3), addresses
the benefits of co-branding and cross promotion for small and medium size
enterprises (SMEs) based in the UK. Mr. McCarthy says the article recommends,
"that UK marketers explore how co-branding and strategic partnerships can
facilitate their efforts for US market entry."
The article discusses how
McCarthy's company created and implemented a co-branding and cross promotion
program for Mattel's Barbie® and the Los Angeles Dodgers baseball team. McCarthy
says, "We brought the two brands together to celebrate the Dodger's 40th
Anniversary in Los Angeles and Barbie's® 40th birthday. The amazing thing was
the success of the program enjoyed by these two disparate brands which took
their respective industries by storm."
The article encourages UK firms to
take advantage of US companies active interest in partnering with companies, and
organizations, whose brands can generate additional excitement and awareness for
their brand. The bottom line message McCarthy says is that, "Co-branding is a
way for UK marketing executives to maximize their ROI (return on investment) and
presents a genuine marketing opportunity for UK SMEs to partner with well known
US brands to increase their awareness to US consumers."
MGSE, founded in
1999, is based in Santa Monica, California and is a member of the British
American Business Council Los Angeles. The firm, which specializes in developing
marketplace evaluations and facilitates market entry, works with small and
medium size enterprises in the US, UK and Europe who desire to introduce their
products and services to the US market. Key US market entry services include
strategic planning, opportunity assessments, demographic profiling, brand
development, identifying market niches, operations management, and creating new
revenue streams. For more information, contact Stephen Esbin or visit http://www.mgse.us.
McCarthy
Marketing Management (M3), based in Los Angeles, specializes in strategic
partnering and representation with both national and international companies in
the areas of co-branding, sponsorships, and new product development.
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Source : http://www.prweb.com/releases/2005/2/prweb202057.htm