RSN’s “The Goods” Showcases 2005-2006 Ski and Snowboard Products: Footage from SIA Will Offer Consumers an Inside Look at New Technology
RSN, Resort Television, attended the SnowSports Industries America (SIA) show in Las Vegas in January to tape information on new skiing and snowboarding products and technologies will be available to consumers for the 2005/2006 ski season. “The Goods,” the half-hour show resulting from that footage, will begin airing on RSN in late August and run through the fall.
Portland, ME (PRWEB) March 11, 2005 -- RSN, Resort Television, attended the
SnowSports Industries America (SIA) show in Las Vegas in January to tape
information on new skiing and snowboarding products and technologies will be
available to consumers for the 2005/2006 ski season.
“The Goods,” the
half-hour show resulting from that footage, will begin airing on RSN in late
August and run through the fall. It is the first in a series of programs that
RSN plans to produce that will feature products and gear from the leading (and
the quirky) winter and the summer outdoors manufacturers.
RSN broadcasts
in more than 100 mountain and beach resort communities around the United States
and features specialized resort, gear, and travel related television
programming.
"SIA is an industry launching pad for new products and
technologies," said Jeff Dumais, RSN's president. “Our goal with ‘The Goods’ is
to give consumers an early look at the latest gear for the 2006
season."
Highlights of "The Goods" include unique products ranging from
K2's licensing of Marvel Comics character graphics for their new line of K2LP
boards, to Little Hotties, environmentally safe hand warmers, to a couch made
entirely out of Gore-Tex's new fabric.
RSN veteran Lisa Densmore hosts
the program, adding her professional ski expertise to the interviews with the
manufacturer's reps and the product demonstrations.
With affiliates in
more than 100 mountain and beach resort communities around the country, RSN has
a potential annual unduplicated reach of 55 million people.
RSN works
with Nielsen Media Research to collect ratings data and Management Science
Associates to report ad impression delivery. For more information, go to www.rsn.com or call 800-653-0697.
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Source : http://www.prweb.com/releases/2005/3/prweb216733.htm