Oakley Athletes Awarded 16 Medals in First Three Days of Winter X Games
Oakley, Inc. today reported that its athletes have earned sixteen medals in just the first three days of the 2005 Winter X Games, tallying six gold, five silver and five bronze. Professional athletes who rely on the company’s technical apparel, eyewear and goggle technologies are scoring in the highest ranks of the ongoing competition.
Foothill Ranch, CA (PRWEB) February 26, 2005 -- Oakley, Inc. (NYSE: OO) today
reported that its athletes have earned sixteen medals in just the first three
days of the 2005 Winter X Games, tallying six gold, five silver and five bronze.
Professional athletes who rely on the company's technical apparel, eyewear and
goggle technologies are scoring in the highest ranks of the ongoing
competition.
"Oakley has become one of the most sought after lifestyle
brands on the planet, but our foundation has always been the passion of
alternative sports that define their own lifestyle," said Oakley President Colin
Baden. "We are proud of the achievements of our athletes in the X Games. Each
year, they redefine the limits of possibility. There is no better definition of
our brand."
In snowboard slopestyle competition, athletes Shaun White and
Jana Meyen earned gold. Both took advantage of Oakley's A Frame® goggle, a
vented dual-lens design with the clarity of XYZ Optics® and the comfort of
triple-layer polar fleece face foam. (Jana actually bought the goggle from a
shop in Tahoe when she needed a new pair and wanted the best.) Awarded the
bronze, Travis Rice launched off the huge kickers while wearing Oakley's Axel
jacket and Troop pant. Silvia Mittermueller took silver in the women's
competition with the Oakley Boss jacket and Minute pant, as well as the A Frame
goggle in neon orange.
Poise and control brought gold to Grete Eliassen
and Simon Dumont on the halfpipe. Both came to the mountain with Oakley Thump™,
the world's first digital audio eyewear, to let pre-selected music calm nerves
and stoke minds prior to competition. Simon wore Oakley's Medic ski apparel and
A Frame snow goggle. Grete competed in Oakley's Boss jacket and Acquit pant, and
chose the Oakley Wisdom goggle for its F-3 Series anti-fog, vented dual-lens
design and optimized downward vision. It is the same goggle worn by women's
bronze medalist Kristi Leskinen and men's silver medalist Tanner Hall, both of
whom utilized Oakley tech apparel in competition.
Tanner's silver
victory was repeated in men's slopestyle skiing, adding more heavy metal to his
previous three gold finishes in the event. He competed in Oakley's Cohort 3.5
Cord jacket and Cartel 2.3 Cord pant, a combination that matches mobility with
comfort. Bronze medalist Jon Olsson chose different eye protection than the
2nd-place finisher - Jon swears by the wide-angle visibility of Oakley's
Crowbar™ goggle, along with its optimized fit and the all-day comfort of its
moisture wicking triple-layer face foam.
Offering up a crippler 540 on
the first hit of each run, Oakley's Gretchen Bleiler earned her second SuperPipe
gold. Gretchen took advantage of Oakley's A Frame goggle, Havoc jacket and
Acquit pant. In the Oakley Wisdom goggle and Fast Operator one-piece, Dorian
Vidal was awarded silver. In other women's competition, the silver went to
Oakley's Erin Simmons in Boarder Cross. Erin wears the A Frame goggle in matte
white.
Earning his seventh consecutive medal in SnoCross, Blair Morgan
took gold with the Oakley SnoCross O Frame®. The goggle's Lexan® lens offers an
optically pure shield, sealed with the comfort of triple-layer face foam and
cleared by venting and F-2 anti-fog treatment. Blair is the second athlete to
win four gold medals in the same X Games event.
Moto X Big Air gave the
bronze medal to Oakley's Dustin Miller, who went straight from an air box grab
to a no-handed lander. Just like 4th-place finisher Drake McElroy and 6th-place
Ronnie Renner, Dustin uses Oakley's MX O Frame® goggle for its durable yet
flexible construction and the comfortably sealed fit of its triple-layer face
foam.
Wearing Oakley's Cohort 3.5 Cord jacket, Cartel 2.3 Cord pant and
Crowbar goggle, Pep Fujas took 1st at the AWOL in Aspen. The event features a
30-foot wall for skiers and snowboarders, plus a live band. Second place was
earned by Oakley's Mickael Deschenaux in the company's Medic snow apparel and
Wisdom snow goggle.
Originating in 1995 as the "Extreme Games," the X
Games offer mainstream exposure to alternative sports. Each year, the
competition showcases Oakley's latest and most innovative technologies in
performance products. Oakley teams range from Snowboard and Ski to Moto X and
Snowcross. By utilizing the company's products in competition, Oakley athletes
validate the science behind the company’s 600 worldwide patents and three
decades of performance technology.
About Oakley, Inc.
Oakley: a world
brand, driven to ignite the imagination through the fusion of art and science.
Building on its legacy of innovative, market-leading, premium sunglasses, the
company also offers an expanding line of premium performance footwear, apparel,
accessories, watches and prescription eyewear to consumers in more than 100
countries. Trailing-12-month revenues through September 30, 2004 totaled $548.9
million and generated net income of $34.8 million. Oakley, Inc. press releases,
SEC filings and the company’s Annual Report are available at no charge through
the company’s Web site at http://www.oakley.com.
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Acceptance and performance of the
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Editorial
contact:
Crishana Haynes
Oakley, Inc.
Public Relations
(949) 951-0991
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