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Your Learning Zone - The Tipping Point: How Little Things Can Make a Big Difference
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List Price: $14.99
Our Price: $3.50
Your Save: $ 11.49 ( 77% )
Availability: Usually ships in 24 hours
Manufacturer: Back Bay Books
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 302
EAN: 9780316346627
ISBN: 0316346624
Label: Back Bay Books
Manufacturer: Back Bay Books
Number Of Items: 1
Number Of Pages: 304
Publication Date: 2002-01-07
Publisher: Back Bay Books
Studio: Back Bay Books
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Spotlight customer reviews:
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Customer Rating:
Summary: Classic
Comment: I guess I like this stuff? I'm divided. The one thing I can say for sure is that it is thought provoking. You may also like this one: Tao Cycle Therapy: Natural Happiness via Self Directed Cure for Chronic Anxiety & Depression [Updated 2008 3nd Edition]
Customer Rating:
Summary: I like this, it's thought provoking
Comment: My best attitude is that this book is very interesting, also try:
Tao Cycle Therapy: Natural Happiness via Self Directed Cure for Chronic Anxiety & Depression [Updated 2008 3nd Edition]
Customer Rating:
Summary: Not Reinventing the Wheel
Comment: The book is interesting, with some enlightening stories and amusing anecdotes.
However, I take exception Mr. Gladwell's touting of the small-changes-can-lead-to-big-consequences 'butterfly effect' philosophy as if it were his own. Either he is not very well versed in the world of chaos mathematics (which would be disappointing, scientifically), or he is not giving due deference to all those who came before him in developing New Math. I'm not sure which scenario is more disturbing, but the book has the feel of being disconnected from reality, due to his disregarding of those who established the field.
Customer Rating:
Summary: don't bother!
Comment: This book is a lot of words that don't really go anywhere. Why is this a best seller?
Customer Rating:
Summary: Want to know what takes ideas over the edge?
Comment: If you work in marketing, like me, you know that traction for a brand is critical and good products have tipping points en route to skyrocketing sales. Malcolm Gladwell's The Tipping Point is a fascinating exploration of makes ideas explode. His anecdotes and research are fascinating, and some of his exploration focuses directly on consumer products, such as the resurgence of Hush Puppies.
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Editorial Reviews:
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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